The Coca-Cola Company / World Without Waste
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The Coca-Cola Company / World Without Waste /
Context
The Coca-Cola Company sought to encourage consumers to take part in their latest recycling program.
Insight
Human beings are statistically less likely to engage with scientific processes they don’t understand.
Campaign
We created a stop-motion film that wasn’t just about Coca-Cola’s recycling process; every single element of the production was made out of recycled Coca-Cola Company packaging. This included a recycled version of Bill Nye the Science Guy, who served as our vocal talent for the project.
Impact
The film didn’t just explain how Coke’s recycling process worked; it was a testament to recycling itself, and the creativity we can achieve through it.
Production credits include Mackinnon & Saunders, Mole Hill, Glen Holberton and Bill Nye the Science Guy.