Insight

Not everyone who wants to play basketball has access to a court. Maybe it’s derelict, maybe it’s too crowded… how can we help local hoopers play outside the lines?

Campaign

We designed a mobile-first AR application that allowed local players to map to-scale basketball courts on any wall, telephone pole, or vertical surface.

We then partnered with local creators in key markets to use the application in creating their own stylized, playable basketball courts that simultaneously served as interactive OOH for the campaign.

@NewYorkSunshine (New York City)

@GianniLee (Philadelphia)

The final campaign action involved a street-casted film that highlighted a key product launching at the tail-end of the campaign: The Question Double Cross ‘Class of 2016’.

Impact

This tool won’t lose value until basketball does. I’m personally paying for the domain at the moment, and it is still being visited by hoopers.

Production credits include WORKS.Studio, Rick Dove, New York Sunshine, Gianni Lee, Andre Bato Corp., and more.